Sustainable Strategies

Are you using ShelfTalkers™ to identify sustainable products at the shelf edge?

According to Nielsen’s The Evolution of the Sustainability Mindset report, "The more companies embrace sustainability, the more they change the product and retail landscape. Consumers are constantly reacting to and evolving in this space, growing more sophisticated. In order to stay relevant, companies will need to ensure they are putting consumer needs at the center and doubling down on their marketing and execution strategies."

Kostklip's ShelfTalkers™

With the rise of conscious eating, consumers are looking for products with ingredients that reflect their lifestyle preferences. According to a Natural Marketing Institute Report, 54% of Millennials and 45% of Gen Xers consider the environment before making a purchase.

The shelf edge is where more than 60% of purchasing decisions are made. Do more with your shelf edge by communicating which products are sustainable with kostklip's ShelfTalkers™ to ensure that your health-conscious customers find what they need. Growing your customers’ basket size means overall sales growth for the store.

By utilizing kostklip’s ShelfTalkers™ with sustainable messages such as "Oragnic", "Buy Local" or "Vegan", you can focus on the health attributes of your products with your in-store marketing messaging. Establish your store as a destination where health conscious consumers can easily find convenient products catered to their wellness and lifestyle needs.

"Consumers are becoming increasingly aware of what they put into their bodies and on their skin and are also interested in purchasing—and sometimes paying more for—products that simultaneously help the environment."

Kostklip's Organic ShelfTalkers™

Ingredients are everything. Are you providing messaging that caters to health conscious shoppers?

“Sustainability is a way to show consumers that you listen to them, care for their needs and are thoughtful about how you produce their products. With the right messaging sustainability can represent premium indicators such as quality, superior function, uniqueness, and are often tied to the ‘go-local’ movement,” said Crystal Barnes, SVP, Global Responsibility & Sustainability

Healthy for Me and Healthy for the World

How can kostklip® assist retailers with adapting to these demanding shifts in the way consumers purchase?

Awareness, trial and repurchase are all driven by relevant in-store messaging and kostklip’s lifestyle and nutritional ShelfTalkers™ remove pain points for shoppers, by assisting them with making decisions when time is of their essence. Easily reach customers on their terms with effective in-store ShelfTalkers™ to identify products that are plant-based, organic and local.

Is your shelf edge strategy providing the in-store messaging your health conscious customers are looking for?

Contact kostklip® to learn more about ShelfTalkers™ that will work with your in-store fixtures.