Consumer Food Choice Trends

According to What’s in Store 2018, four of six empirical studies suggest that consumers were influenced to purchase products indicated as “healthy” by shelf talkers. With locally produced food choices up by 55%, organic food choices up by 25% and plant based food options up by 85%, grocery stores are understanding the need to relay those messages to consumers at the shelf edge.

Food Choices

Top Trends in Prepared Foods confirms that 6% of the US population follow a vegan diet as of 2017, up from just 1% in 2014. Top Trends in Prepared Foods mention: “Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free products substitutes.”

So how does this impact the market? According to the Director of Innovation at Innova Market Insights, “The dairy alternatives market has seen rising levels of interest in recent years, spurred mainly by consumers increasingly looking for lactose-free, dairy-free and plant-based/vegan options as healthy lifestyle choices, rather than regarding them as simply for those with allergies or intolerances.”

Food Choices

With nearly 28 million consumers in the United States and 4.5 million consumers in Canada who follow a vegan or vegetarian based diet, mass merchant grocery stores are needing to create awareness of plant-based products at the shelf edge, to avoid losing that consumer to a specialty boutique.

ClearGrip™ Shelf Edge Coolers

When it comes to nutritional and lifestyle friendly products, shoppers can be lost trying to find products that suit their needs. Be sure to retain your health-conscious shoppers before they shop elsewhere. Grocery shopping with specific dietary and lifestyle needs can be a confusing and frustrating experience for in-store shoppers. By providing them with in-store signage that caters to their needs, you are creating a positive emotional connection and an enjoyable shopping experience. Kostklip’s latest line of NutriTalkers™ are proven to bring attention to the products your customers didn’t know they wanted, creating impulse purchases along your shelf edge. According to a Grocery Manufacturers Association study shelf talkers increase the likelihood of a shopper to engage with a product on your shelf by 29%, resulting in purchases of items not on their list by 20% or more.

ClearGrip™ Shelf Edge Liquor

Learn more about kostklip's six new colorful lifestyle messages of ShelfTalkers™ for suggested ways to use promote these lifestyle messages in-store. Combine kostklip's NutriSeries™ with kostklip's Signature Series ShelfTalkers™ to provide additional lifestyle messages such as Organic and Gluten Free for a complete shelf edge strategy.

ClearGrip™ is a non-adhesive shelf edge labeling system with a clear, flexible window and built-in flush outer grip that grips larger cardstock signs. ClearGrip™ is an integrated system that includes ticket moldings, plain paper tickets and ShelfTalkers™ that creates an efficient and effective in-store signage program. Kostklip's NutriSeries™ lifestyle message ShelfTalkers™ and cardstock signs can be quickly inserted anywhere along the shelf edge with the built-in flush grip. Watch our latest video on YouTube to see how easily it is to install kostklip's ClearGrip™ ShelfTalkers™.

What's your shelf edge strategy?

Contact us today to learn more about cost saving programs that are right for you.